About Amber Assembly
We don't do generic. We do results.
Amber Assembly was built for businesses that are serious about growth. We work alongside founders and leadership teams to bring structure, strategy, and operational clarity to the moments that matter most.
Our story
Built from the inside out.
Amber Assembly was founded by people who had spent years inside businesses, not advising from the outside. We'd seen what happens when strategy outpaces operations, when growth plans sit in drawers, and when founders become the bottleneck in their own companies.
We started Amber Assembly because we believed there was a better way to work with growing businesses. Not as consultants who hand over a report and disappear, but as partners who stay in the room until the work is done.
Eight years and forty-plus clients later, that belief hasn't changed. What has changed is the depth of our experience, and the clarity of our conviction that the right foundations, built at the right time, make everything else possible.
What we stand for
Four principles. Non-negotiable.
Straight talking
We say what we see. If your plan has a flaw, we'll tell you, before it costs you. Comfortable conversations rarely produce uncomfortable truths.
Skin in the game
We don't measure success by deliverables. We measure it by outcomes. If the work doesn't move your business forward, it hasn't worked.
Depth over breadth
We take on fewer clients than we could. That's deliberate. Every engagement gets our full attention, not a junior team and a senior name on the door.
Long-term thinking
Quick wins matter. But we're always building towards something durable. The decisions we help you make today should still be serving you in five years.
The team
Small by design.
We're a tight team of senior practitioners — no juniors, no account managers. When you work with Amber Assembly, you work with the people who built it.
Sarah Okafor
Founder & Strategy Lead
15 years in business strategy across financial services, professional services, and technology. Former strategy director at a FTSE 250 firm before founding Amber Assembly.
James Whitfield
Operations Director
Operational transformation specialist with a background in scaling founder-led businesses from £2m to £20m+ revenue. Obsessed with the systems that make growth sustainable.
Priya Nair
Business Planning Lead
Former investment analyst turned business planning specialist. Has supported over £40m in funding rounds and helped clients secure investment from seed to Series B.
Work with us.
We take on a small number of new clients each quarter. If you're serious about growth, let's find out if we're the right fit.
Start the conversation→